Privacy Policy

Protecting your privacy is important to SERAFINO joailliers contemporains (collectively, “SERAFINO joailliers contemporains”, “we” or “us”). This Privacy Policy (“Policy”) explains how SERAFINO joailliers contemporains collects, uses, and discloses the personal information you may provide while using , or (individually, the “Website” and collectively, the “Websites”), through our online contact form, electronic publications, newsletters, and announcements (“Electronic Communications”), as well as in our studio Any personal information that you provide to us will be treated with care, and subject to this Policy, will not be used or disclosed in ways to which you have not consented or which are not otherwise permitted or required by law.
Please be sure to read this Policy before submitting your personal information to us. By submitting your personal information to us, you signify your consent to our collection, use, and disclosure of your personal information in accordance with this Policy, as amended from time to time. If you do not agree with this Policy, please do not submit your personal information to us.

If you have any questions or comments regarding this privacy policy, you may contact:

Annegret Morf

620 rue Cathcart, suite 815
Montréal, Québec  H3B 1M1

(438) 388-1305

Information automatically collected

Non-Identifiable Information

The Website may automatically collect certain non-identifiable information regarding website users, such as the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access the Website, the Internet address of the Website from which you linked directly to the Website, the operating system you are using, the sections of the Website you visit, the Website pages read and images viewed, and the materials you post to or download from the Website. This non-identifiable information is used for website and system administration purposes, for statistical purposes and to improve the Website. Your non-identifiable information may be disclosed to third parties (including current and prospective business partners and advertisers) and permanently archived for future use.


The Website may use “cookies”, a technology that installs information on a website user’s computer to permit the website to recognize future visits using that computer. Cookies enhance the convenience and use of the Website and allow us to provide you with more personalized content. Most browsers are set to automatically accept cookies. If you do not wish us to accept cookies, you may set your browser to refuse cookies, or to alert you when cookies are being sent. You may choose to decline cookies if your browser permits, but doing so may affect your use of the Website and your ability to access certain features or areas of the Website.

Display Advertising

SERAFINO joailliers contemporains uses Google Analytics and cookies to implement and use display advertising on the internet. Display advertising is a type of online advertising that can include banner ads, text, logos, pictures, or rich media.


SERAFINO joailliers contemporains uses remarketing with Google Analytics to advertise online. Remarketing is a feature that allows SERAFINO joailliers contemporains to reach people who have previously visited our Website, and show them relevant ads when they visit other sites on the Google Display Network. Third-party vendors, including Google, show our ads on sites across the Internet. Moreover, SERAFINO joailliers contemporains and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our Website.

Personal information you specifically provide to Serafino

Collection of Your Personal Information

You may be asked to voluntarily provide certain personal information (such as your name, email address, postal address, telephone number, credit card information, user identification and password) for a variety of specific purposes during your use of the Website, via Electronic Communications and/or in store. If you choose not to provide the personal information requested, you may not be able to access certain features or areas of the Website, and/or SERAFINO joailliers contemporains may not be able to communicate with you, or process your request or order.

Use of Your Personal Information

SERAFINO joailliers contemporains may use your personal information for the following purposes: (i) to contact and correspond with you, to respond to your inquiries, and/or to provide you with information regarding products, services and events, which may be of interest to you, (ii) to process your online or in-store order for SERAFINO joailliers contemporains products and/or services, (iii) to open and maintain an online SERAFINO joailliers contemporains account (iv) to process your order for a catalogue, (v) to administer surveys, polls, contests and/or other promotions, in which you participate, and (vi) as otherwise permitted by law. Generally, SERAFINO joailliers contemporains will consider the fact that you have voluntarily provided SERAFINO joailliers contemporains with contact information to signify your consent for SERAFINO joailliers contemporains to use your contact information for the purpose of tracking our communications with you, and providing you with information about SERAFINO joailliers contemporains, its products and services, and other matters, which we think may be of interest or use to you. At any time you may ask SERAFINO joailliers contemporains to stop sending you such information by contacting us via our online contact form at or at (438) 388-1305.

Tracking Information

SERAFINO joailliers contemporains may use non-personal information to create aggregate tracking information reports regarding Website user demographics and Website traffic patterns. None of the tracking information in the reports can be connected to the identities or other personal information of individual users. To the extent SERAFINO joailliers contemporains makes a link between tracking information and Website users’ personal information, all of the linked information will be treated as personal information and will be used and disclosed only in accordance with this Policy, as amended from time to time, and in accordance with applicable law. Note that SERAFINO joailliers contemporains uses a personalization engine to dynamically customize Website content for each online user in real-time. Not only does this apply to our products and services, but it also applies to audio, video and written content on the Website. In order to tailor the Website to your preferences, SERAFINO joailliers contemporains collects information from a variety of sources, such as customer service channels, registration forms, order forms, surveys, and contests, where applicable.

Personal information in the fallowing circumstances: disclosure of your personnal information – Serafino may disclosure your per

(a) Disclosure to Service Providers: In order to process orders and transactions, SERAFINO joailliers contemporains must disclose some of your personal information to certain service providers, including, without limitation, your credit card issuer, the product handler and the delivery service;

(b) Disclosure to Government and Law Enforcement and Legal Disclosure: SERAFINO joailliers contemporains may disclose your personal information to a government institution that has asserted its lawful authority to obtain the information or where SERAFINO joailliers contemporains has reasonable grounds to believe the information could be useful in the investigation of unlawful activity, or to comply with a subpoena or warrant or an order made by a court, person or body with jurisdiction to compel the production of information, or to comply with court rules regarding the production of records and information, or to SERAFINO joailliers contemporains’ legal counsel; and

(c) Disclosure where permitted or required by Law: SERAFINO joailliers contemporains may also disclose your personal information as otherwise permitted or required by law.

Storing and Securing Your Information

Personal information electronically stored by SERAFINO joailliers contemporains may be accessed by SERAFINO joailliers contemporains at our offices located at 620 Cathcart Montreal, Quebec H3B 1M1 Canada. Your personal information may be stored and/or processed outside Canada. It may be subject to foreign laws and may be accessible to foreign governments, tribunals, law enforcement and regulatory agencies. Only SERAFINO joailliers contemporains employees and service providers with proper authorization will have access to your personal information, and only to the extent necessary to achieve the purposes described in this Policy, as amended from time to time. To help protect the confidentiality of your personal information, SERAFINO joailliers contemporains employs security safeguards appropriate to the sensitivity of the information. Notably, SERAFINO joailliers contemporains stores all personal information on a server that is not connected to the Internet and that is secured by a firewall, and protected with Secure Socket Layer (SSL) software encryption. Moreover, all information is encrypted during transit. Nevertheless, due to the nature of the Internet and Internet technologies, security and privacy risks cannot be eliminated when submitting information online and SERAFINO joailliers contemporains cannot guarantee that your personal information will not be disclosed in ways not otherwise described in this Policy.

Accessing Your Personal Information

You may request access to your personal information and information about SERAFINO joailliers contemporains’ collection, use and disclosure of that information by contacting us via our online contact form at or at (438) 388-1305. Subject to certain exceptions prescribed by law, you will be given reasonable access to your personal information, and will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate, where requested. You can help SERAFINO joailliers contemporains maintain the accuracy of your information by notifying SERAFINO joailliers contemporains of any changes to your personal information.

Withdrawal of Consent

In some jurisdictions, you may withdraw your consent to the use and disclosure of your personal information, in whole or in part. To do this, please contact us via our online contact form at or at (438) 388-1305, as noted above. Additionally, we routinely provide “opt out” or “unsubscribe” instructions on our Electronic Communications to provide for removal of your name from future transmissions.

Children under 13

SERAFINO joailliers contemporains will NOT knowingly collect, use, and/or disclose personal information about a child under 13 years of age without the consent of the child’s parent or legal guardian.

Other matters

Other Websites

The Website may contain links to other websites or Internet resources. When you click on one of those links you are contacting a third party website or Internet resource that may collect information about you voluntarily or through cookies or other technologies. SERAFINO joailliers contemporains has no responsibility or liability for or control over those third party websites or Internet resources or their collection, use and disclosure of your personal information. We encourage you to read the privacy policy of the third party website you visit. When you follow a link and leave the Website, you do so at your own risk.

Website Terms and Conditions of Use

The terms and conditions governing your use of the Website contain important provisions disclaiming and excluding the liability of SERAFINO joailliers contemporains and others regarding your use of the Website and provisions determining the applicable law and exclusive jurisdiction for the resolution of any disputes regarding your use of the Website. Each of those provisions also applies to any disputes that may arise in relation to this Policy and the collection, use and disclosure of your personal information, and are of the same force and effect as if they had been reproduced directly in this Policy. You can access such terms and conditions on the Websites.

Contests and Other Promotions

If contests or other promotions are made available through the Website and/or in our stores, the applicable contest or promotion rules may include rules regarding the collection, use, and disclosure of personal information. To the extent those specific rules conflict with this Policy, the particular contest or promotion rules will govern the personal information collected in connection with the contest or other promotion.

Sharing Webpages

If you choose to share a webpage of the Website with another person, you will be asked to provide that person’s email address as well as your own. By doing so, you represent that you have obtained that person’s authorization to do so. SERAFINO joailliers contemporains will automatically send that person a link to the webpage in question and invite him or her to visit the Website. We will store the email address provided in our database for that one time sending only. We will not send any additional messages to such email address.

Former Users

If you stop using the Website or your permission to use the Website is terminated by SERAFINO joailliers contemporains, SERAFINO joailliers contemporains may continue to use and disclose your personal information in accordance with this Policy, as amended from time to time, and subject to compliance with applicable law.

Privacy Policy Changes

This Policy may be changed by SERAFINO joailliers contemporains from time to time in SERAFINO joailliers contemporains’ sole discretion and without any prior notice or liability to you or any other person. The collection, use, and disclosure of your personal information by SERAFINO joailliers contemporains will be governed by the version of this Policy in effect at that time. New versions of this Policy will be posted here. Your continued use of the Website, your request of any Electronic Communication, and/or your voluntarily disclosure of your personal information to SERAFINO joailliers contemporains subsequent to any changes to this Policy will signify that you consent to the collection, use and disclosure of your personal information in accordance with the changed Policy. Accordingly, when you use the Website, request any Electronic Communication or voluntarily provide SERAFINO joailliers contemporains with your personal information, you should check the date of this Policy and review any changes since the last version. You should also bookmark this page and periodically review this Policy to ensure that you are familiar with the most current version.

Your Comments

If you have any comments or questions about this Policy or your personal information, please contact us via our online contact form at or at (438) 388-1305.